Frequently Asked Questions

Today, a huge part of the activities related to the business is related to the field of digital marketing. This series of activities that are done online requires coherence, expertise and high experience. ITHOMA, consisting of an experienced and efficient team, is trying to increase your efficiency in this world as much as possible and to give any economic activity an internet flavor as soon as possible. Our experts, who also have an experienced consulting team; It can determine the growth path of your brand with the lowest cost and the highest efficiency and accompany you along this path.

Digital marketing means using any tool or performing a set of activities that we use online and offline to introduce, market products, services, attract customers, sell, etc. But due to the development of information technology in recent years, the increase in the average online time of users, the widespread use of mobile phones and the increase in the penetration rate of the Internet in the world, today it is considered as an independent knowledge and expertise.
SEO stands for Search Engine Optimization, which means site optimization for search engines. Today, this concept has been changed to Search Experience Optimization, which is equal to optimizing the user experience from search, in other words, we must pay special attention to the user’s satisfaction with the result found. In fact, SEO is a combination of science and experience in which you have to use unique techniques and move forward with a correct strategy to achieve results. Therefore, the set of activities that we do in website design, content strategy determination and content creation in order to get a better position in Google search results and attract more visitors to the site is called SEO.
The time required to reach a high level of Google ranking is different for each business and site. Depending on the credibility and previous activities of your site, the words you have targeted and the status of competitors, this time will be determined. It is possible to achieve many successes in a month in one area. Kurdish, but in another field, more than one year is required.
Having a suitable and basic website is the first step in entering the world of internet businesses. If you want to be always available to your customers and your customers can access your information, services and products 24 hours a day and even on holidays, you must have a website. Your website can register your orders online. Also, if you don’t have a specific place for yourself and you can’t afford to rent a place, you can introduce and sell your services or products with a website. These are just some of the benefits of creating a site that we have mentioned.
One of the basic questions in the minds of Internet business owners is whether the increase in sales is really related to Internet advertising. Internet users believe that online advertising plays a key role in product purchase operations. Also, according to global statistics, the return on investment of online advertising in the short term is higher than that of other media. A statistical survey on Microsoft’s advertising system has shown that 3 out of 4 people believe that online advertising provides more detailed information to buyers than other media. Note that by combining online advertising with other media, you can increase the ROI of your advertising campaign.
First of all, there is no doubt that any business, regardless of industry, should be present on social networks. However, the purpose of social media presence may vary from company to company. As a brand, You need to know where your audience is and start right there. Getting the message to the wrong crowd will result in a lot of resentment for both parties.
Marketing campaigns promote products through various types of media such as television, radio, print and online platforms. Campaigns do not rely solely on advertising and can include displays, video conferencing, and other interactive techniques. Businesses operating in highly competitive markets And franchisees may launch many marketing campaigns and devote significant resources to building brand awareness and sales.
Content creation is the process of planning, writing and editing web content, usually for digital marketing purposes. This can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
Branding is the process of giving meaning to a certain organization, company, products or services. It is a strategy designed by organizations to help customers find and experience their brand faster, and give them a reason to choose their products over competing products. The important target has devoted much of its focus and resources to branding.
A content calendar is a written schedule of when and where you want to publish your content. Content calendars typically include content pending uploads, status updates, and scheduled promotional activities.