In the business world, being up-to-date and keeping up with the changes and needs of the market is one of the most important pillars of progress. If you own a digital or face-to-face business, you must have noticed the effect and role of business sites in increasing popularity, sales and responding to your customers, and you have realized the effects of this media in introducing yourself to the customer as much as possible and building deep trust in the customer. Your website is actually the first encounter between your storefront and your business with customers. If the website design team works well, your showcase will definitely attract customers. Now, if you have realized the importance of this topic and you are looking for a professional website design, you must carefully know its details and steps in order to purposefully find the team you want and sign a cooperation contract with them.
Due to the great variety in the discussion of design and also determining the features of each site according to your business and its efficiency, in order to build such a platform in the first step, you need to know what type of site you need to design. Therefore, knowing this point is very effective in the design process. To be able to really call your site a site and to be able to use it for your business goals and prospects, you must go through the steps that we will mention below. To have a website with an ideal design, you must have a plan. This will make the needs of your website fully seen and checked before implementation, and as a result, you will have a better output. In ITHMA, first, a written and classified program will be prepared and compiled with your cooperation. In our group, with the help of site design experts, we will launch, modify and optimize your site so that you have a site with the highest capabilities, as well as speed and proper SEO.
Since you deserve the best, in this collection we try to reach the highest rate of visits, participation, sales and service in your market through specialized and professional website design and to introduce you to the world of virtual businesses as much as possible. let’s take a step In order to provide your website design services as best as possible, we at ITHoma offer special packages that you should familiarize yourself with. Our website design services are divided into two general categories: corporate and store website design. Each of these two sections contains details and tips that you can click here to get to know them.
Considering the Saudi trend of the digital world, internet, non-presence businesses and digital marketing, today the existence of a strong website is a fundamental need for every business. In fact, various companies and stores as well as individuals need a reliable site with a strong design to introduce their products and services and provide a possibility for offline shopping, as well as to improve their work position. The conditions and the corona pandemic also aggravated this situation. Many experts consider website design to be a technical art because many digital superpowers and their million incomes are only dependent on this technique.
What is a website?
A website consists of a series of connected pages that are all accessible through a single address. You can search for the address of these pages in computer programs called web browsers and access them. These pages can contain images, texts, different formats, etc. Also, in addition to displaying these pages, browsers can provide the possibility to download and display files as well as website components.
First of all, to choose between the option of having or not having a website for your business, you need to know the benefits, costs, as well as your ultimate goal and strategy, so that we can make the best decision. In the following, we will examine each of these items to get the best result in your choice.
Website from where to here
In 1989, the first proposed plan of the Internet and actually the website was presented by Tim Berners, and after that gradually everyone became familiar with the online world and websites. The presentation of Google with a new algorithm along with the simplicity of the search was the second significant development of this technology. Further, following Google’s policies in bringing businesses to this platform and creating online businesses and a new advertising model, a revolution was created in the website platform and introduced the new generation of the web to the market in 2004. The context of this new generation of the web was community collaboration on the web, one of the first responses to the need for participation was the YouTube search engine in 2008, which included about 4 million channels created by users.
The next revolution of the Internet and the Web happened when hardware such as mobile phones, laptops, etc. found the ability to connect to the Internet. This evolution caused the creation of a new generation of internet and titles. From the very first day, the Saudi development of this technology began, and it has continued to grow and prosper until today, and it seems that this process will continue forever. The statistic of one billion domain registrations is an objective evidence of this Saudi growth process. Of course, it should not be denied that only a quarter of these registered domains and sites are used, and the rest of them are inactive and so-called deleted domains. And of course, among this quarter of active websites, only a limited number of them are visited daily and attract daily traffic. This is the issue that, despite the abundance and breadth of domains, will create a space for existing or new sites to compete. According to research, despite this expansion and competition, 49% of businesses still do not use the website at all.
Why should we have a website?!
One of the pillars of any effective marketing is that you can understand where and when your potential and future customers shop. If you can go through these steps, you can expand your business to fit his needs so that he buys from you instead of anyone else. We tell you with certainty that nowadays most people are shopping in online markets. Due to the increasing demand for online shopping as well as the development of digital markets and technologies in this field, if you do not have a website or other digital reference for your business, you will be classified as one of the 7% market minority who are not present in search engines and 93 You will lose market share, competitors and potential customers.
The statistical results related to internet purchases and sales, daily search hours, etc. are very interesting. These statistics show that while 46% of businesses still do not consider themselves to need a website, 81% of customers do research on the internet and digital marketing before buying from a business. Also, the significant amount of search hours and users’ circulation on the Internet shows that virtual space and the Internet have high potential for digital marketing. For example, daily search hours in Canada are estimated to be a little more than one hour, and about 36.3 hours per month; Or this number reaches about 35.2 hours per month in America. Although there are no exact statistics of these hours in Iran, we assure you that it is more than 5 to 9 hours a day. Also, with a website, you can set it up without needing a physical location for your store and manage it as you wish and keep pace with the global growth of the Internet and virtual space. In the following, we will examine the benefits and reasons for proving the necessity of website design for a business.
1- The ubiquity of the Internet
Today, the Internet is so widespread and used by everyone that even people with a low literacy level understand its importance and try to communicate with this space to do their simplest tasks. For example, it has happened many times that people around us have asked us to book a doctor’s appointment for them online. For this reason, you can have a website in the best way to communicate with all sections of the society. Of course, it should be mentioned that in the competitive field of digital businesses, you should be able to be seen as the first people and respond to the needs of your audience by following SEO rules and producing useful and relevant content.
2- Providing the possibility of implementing digital marketing
Despite the significant developments of the Internet and the digital space, as well as the emergence of a competitive environment among digital businesses, one of the most important and effective marketing methods is digital marketing. One of the main pillars of this type of marketing is having a website with standards based on SEO rules. If you can design a site with standards such as excellent speed, simplicity, high accessibility, etc., and get a high ranking in search engines according to the specialized rules of SEO, and also have a content plan for it and share the best in it. Let us assure you that you have come a long way in digital marketing. Because customers who search for a product, eventually trust the first four or five results and mostly open only the same number of websites and will finally buy from the same ones.
3- Gaining the trust of the audience
In the first place, having a site to introduce your products or services will increase your credibility in the mind of the customer and create a sense of trust in him, and in the second place, it is only with the standard and appropriate structure of the site as well as reliable content that you can build trust and accreditation. and bring the customer from the moment of arrival and initial visit to the point of decision to buy and finally finalize this purchase.
4- A sign of your professionalism
Nowadays, with the expansion of the field of business activity in the digital space, having a simple in the simplest possible state and also in accordance with SEO and content standards can be a sign of your professionalism in your business and considering all the spectrums of your audience.
5- More customer attraction, more profitability
Designing a website for your business gives you the opportunity to market in an easy, productive and fast way and actually provide a 24-hour banner of your activities. It also provides an opportunity to attract new customers from all over the country and even the world, in addition to the transient or fixed urban customers you have, and finally expand your business and activity area. Finally, all these activities lead to return on investment and also high profitability.
6- Meeting the needs of the day
Considering the current conditions of the world, heavy traffic, air pollution, many illnesses, many preoccupations and lack of enough time, etc., online shopping can be the definitive answer to reduce shopping worries. If you have a website to introduce your products and services, you will give the customer the opportunity to buy easily without traveling and hassle, and even with the possibility of better evaluation and comparison with other brands.
7- Providing the possibility of recording information
The site provides a win-win opportunity for business owners as well as customers. In this way, it is a space to register brand information for more access to customers and also to register customer information to benefit business owners as much as possible. For example, if you provide your complete information to customers at a ceremony and due to the prevailing atmosphere, all this information except your brand name or your name remains in the customer’s mind, he can easily find you and your brand with a simple search. Also, you can use the site’s features to receive information from the customer and use it when necessary to analyze and make decisions to advance your work.
8- Providing high availability
Every business needs an audience to see it and engage with it and buy from it to be successful. In the past, in order to increase this visibility and accessibility, it was tried to choose shops where they are more visible or where more people pass in front of them, or where they look more specialized, but today, with the developments in the field of Internet and marketing, It’s done, the other location restrictions of businesses are gone and you can be available to a huge range of audiences and visitors with a site 24 hours a day without closing.9- Saving time
Your website can be like a self-service restaurant that takes the least amount of time. You can prepare the daily menu of the customers and do not interfere in taking orders etc. and leave all these tasks to your website. As a skilled seller, your website can provide your customers with product information, answer their frequently asked questions, respond to multiple visitors at the same time, save your time to communicate directly with the customer, and…
10- Cancellation of location restrictions
In traditional businesses and marketing, you might be able to send your product to several other cities by spending years of time and reaching an acceptable reputation and history. The probability of this happening was also one in a thousand unless your business was very large and extensive or you established strong relationships in different cities so that you could prove your credibility and experience to them and continue doing business with them. But the first step taken by the Internet was to shrink the world and remove geographical boundaries. In this way, with a website, you can go beyond the geographical boundaries of your city and even your country and provide services to customers all over the world.
11- Having a website is not difficult or expensive
To set up a face-to-face business, you need to pay expenses such as renting or buying company premises, designing decoration and furniture, hiring expert personnel, equipment and facilities, etc. If you can spend these costs on setting up your website, or if you can reduce this cost as much as you can and pay for your website, you have achieved an inexpensive tool for marketing and direct interaction with your customers. A website reduces your advertising costs and increases speed and awareness of your brand. In fact, any cost you spend once for the site and you will use it for years is an investment and can be returned.
12- Branding and its introduction
Your website provides a space to introduce your business and brand. Your credibility in the business will merge with the credibility that your website and other digital marketing spaces give you and will deliver brilliant results. The website will give you the opportunity to establish your position in the competitive market and in this way you will reach a wide range of customers.
Considering all the above, we come to the conclusion that in order to keep up with the global development of the Internet and the competitive digital marketing market, you should use the opportunities that the digital world and new technologies offer you, the efficiency of the existing traditional and digital markets, etc. Have a website for your business.
What is a professional site?!
I hope we were able to convince you that having a website is necessary and extremely useful for your business. If we still can’t help you in this field, visit our article titled *. And if we have been successful, we are going to introduce you to the factors of the website that play a significant role in its quality. As you can see, a website is a low-cost investment for your brand visibility and increased profitability. The question that may arise in your mind is whether there is a factor or factors in the website that with proper design and improvement, we can be even more successful than usual?!
Yes! Definitely and definitely! Be with us to review these factors together. To improve the website, first of all you need to know what kind of business you have and what kind of site do you need? Who are your target market and target audience? What is your main goal of creating a site?! How does Google’s ranking algorithm work in ranking websites? And … . If you know the answers to these questions, then you have taken the first step. In the second step, you have to implement all the factors mentioned below to remain the flagship in today’s competitive market.
1- About us and contact us, your representative on the site
About us pages are a general representation of you and your business; So write this page intelligently and be completely honest with the customer. Contact Us also outlines a set of ways to communicate with you that are essential for greater and better customer engagement. So present this information in the best place of the site and in the most attractive way possible.
2- Be a safe house for the audience
Today, the issue of security is one of the most critical factors for any environment. You should be able to increase the security of your website by using methods including the use of SSLs in such a way that you gain both the trust of the customer and the trust of the search engines. Search engines seek to provide the most efficient, best and safest environments to their audience, so it is better for your website to be safe both technically and in terms of content so that the search engine can recommend you to the audience at the top of the list. Also, the audience should be able to trust you and calmly deal with the activities expected of you on the site. To increase the security of your site, you can use SSL, which is also an effective factor in search engine rankings; You should also use up-to-date software to handle SSL issues. Defining a strong password for your site will increase this security and trust. Using CDN or content distribution tools is essential for security against hacker attacks.
3- Your site is your business prestige
By designing a user-friendly and completely simple website, away from the crowd, you will help your audience to see you better by entering your website and not get into trouble to use it and spend better moments with you. Even search engines give points for user-friendly and correct website design and beauty, and if these factors are followed, they will increase the access to your website.
4- Good link!
Using professional and standard names for website links helps to avoid audience confusion. Your name represents your business and activity; So make the best use of it.
5- Be kind to mobile phones!
Due to the ever-increasing rate of mobile usage, we must be able to provide an environment where users can easily access your website environment with the simplest facilities and experience a good user experience. Your website should be able to function optimally for the audience that enters with a mobile phone while maintaining its beauty and efficiency.
6- Answer FAQs.
If you can collect the common questions of users and present them to your audience in the form of a comprehensive option and answer them, you have prevented their confusion more than before.
7- Cover all search engines
It is true that among all the search engines, only a few are the most popular today, but you should design your site in such a way that it can be accessed in any way.
8- Why should the audience choose you?!
You have a unique product or service, OK! Your work is new and distinctive, accepted! You provided good facilities for customer service, accepted! All these things are effective in turn, but do you know the ultimate goal of your business correctly?! Do you know what value your service will add to the customer?! Do you know your audience?! Do you know what things are attractive to him and what things may keep him away from you?! Are his needs clear to you?! Knowing all these things will help you define a specific story and mission for your site to be designed and operate based on. This story should be completely in the direction of the needs of the audience and also attract them. You must be able to map the path of the audience from searching to entering the site and finally performing the activity you want. The more you can make this path more attractive and easy, you have created a reason for your audience to choose you.
9- SEO, SEO, SEO!
SEO of the website is one of the most important points for choosing you from the search engines and therefore the audience. In the first step, choose a valid, useful and flexible host to have better performance and loading speed of your site. In the next steps, you should be able to properly SEO your site according to technical SEO rules. This type of SEO is specialized and requires a professional force, and if you need such SEO, you can count on our team or any other expert and experienced team. You can also refer to our article *. Your site should not have many errors and be accessible to search engine bots.
In addition to the hosting, the loading speed depends on several specialized points that we discussed in Technical SEO. But by following some simple tips, you can greatly surpass the competition in your job market. For example, you should use a good content management system. Or have attractive content, with keywords, non-repetitive, etc., so that the search engine can consider a good score for your website.
10- Provide a unique experience for your users
Your website should be able to convey your purpose and messages to the user in full beauty and extraordinary and unique design and lead him to the same goal you want. To go this way, professional and thoughtful design can help you. Your audience should not spend a lot of time on this path; The visual effects of your site, including images, colors, fonts, etc., should not deter him from following the path; The audience should not need a device other than their mobile phone to do their work on your website. In general, your audience should approve the feeling they get from your website in addition to the appearance.
11- User-friendly content
Users are all your assets! You should be able to help them with your content, convey an emotion, reach a conclusion or even teach them something. In addition to the theme, the content should be presented to the audience at the right time. Clear, practical content, with simple and understandable language that brings a sense of intimacy and interaction to the audience, is an arrow that hits the target. If you know your audience and their needs correctly and produce unique content to satisfy these needs, your audience will definitely become your customers.
Five seconds exam
It’s much easier to hit the back button than to put up with an unbalanced, busy, slow site. Each visitor gives only 5 seconds to your website. After these five seconds, either your website is closed and your audience is looking for your competitors, or congratulations! You have been able to provide the audience with the overall, goals, appearance and attractive content and keep them on your website. Make sure that you optimize all the mentioned factors properly and you are not a step behind any of your competitors. Give your audience a reason to stay on your website.
